Replacing cereal boxes with bags? What do you think?
We really liked this clip where consumers were asked what they think about the idea of purchasing cereals in a bag, rather than in a box, with an aim to reduce waste. A great ambition but one that needs careful balancing with consumer attitudes and perceptions.
Click the above image to play the video in a new screen.
Remarq regularly help organisations to find ways to reduce the impact of their offerings through innovation and delivering this in a way that will get customers on board. Want to know more - contact us today.